Curated

Thrift Stores are hot!

Team Challenge: With an e-commerce website, expand Goodwill’s reach into more fashion-forward selling, with the primary consumer focus to be Gen-Z.

THE BIG IDEA: Campaign Focus

Example Social Media Posts

We are advertising to gain the attention of Gen Z to inform them about the values of our company thus to persuade them to shop at Goodwill as a first option for many benefits: sustainability, financial feasibility, and pop culture. Most of our target audience is already familiar with the Goodwill stores along with other thrift stores, but we want to advertise our new E-Commerce store, an easier and convenient way to shop for thrifted apparel and items.