Amsterdam

Amsterdam Tourism Campaign

• Trifold Brochure

• Postcard

• Merchandise

Challenge

After completing research on the city of Amsterdam including aspects of geography, culture, and tradition, I had to determine which information would be the most relevant to American tourists who desire to travel to and visit the city of Amsterdam, while also maintaining a consistent color scheme and style that well represents the city.

Solution

I created a 5-color palette consisting of the primary colors to represent both the city's geography and botany as well as the night-life. I chose to focus on attractions and geography that would appeal to tourists as well as reflect the atmosphere of Amsterdam and its culture. I stuck with a modern and illustrative design style as Amsterdam is progressive and socially up to date with trends.